84% of today’s consumers give trust to the fact that a website makes your business more credible than companies who only have social media profiles. Your website is the perfect place to show off any professional certifications or awards your business has.
Beyond that, having your own website lets you create a branded email address (e.g. firstname.lastname@example.org) which adds a level of professionalism to all of your correspondence, especially if you’ve used a personal email address to conduct business up until now. In addition, some email marketing tools no longer allow users to send emails from personal addresses. This means that if you want to take advantage of the power of email marketing, you’ll need a business email account.
Displaying your best reviews and/or testimonials prominently on your website is a great way to establish social proof. This might come in the form of personal customer testimonials. If your business has appeared in articles from newspapers or popular local blogs, you can also feature those media mentions.
Publishing your best reviews on your website also serves the secondary purpose of creating a permanent archive. This means that even if third-party review sites close at some point in the future, you’ll still have access to your best reviews.
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